The 1950s, 60s and 70s see Loewe's retail expansion across Spain, to Bilbao, Valencia, Palma de Majorca, Seville, San Sebastián, Granada, Córdoba, Las Palmas and Tenerife. In 1959, a further store opens on Madrid's calle Serrano featuring architect, Javier Carvajal's radically modern interiors, in a sparse Scandinavian style.

By the 60s, Loewe has its own innovative magazine, Forma, featuring a bold graphic style that is as groovy as the decade. While clients still need neat bags in dark colours for weekdays, snake and exotic leathers are all the rage for the weekend. In 1963, the brand reaches London and by the 70s, Hong Kong and Tokyo, while in the same period, the rapid rise of tourism to Spanish coastal resorts means that some discerning sun-seekers choose Loewe leather goods as distinguished souvenirs. Expansion is now spearheaded by Enrique Loewe Lynch, and it is the great grandson of the founder’s vision to sign future fashion titans, Karl Lagerfeld and Giorgio Armani to design collections of ready-to-wear clothing in textiles and in leather labelled Loewe. As the production director of the company, he oversees the launch of Ante Oro, a line of golden suede bags and luggage.

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