In 2008, Stuart Vevers is named Creative Director. A new dawn is signalled with easy bags that are relaxed yet luxurious to touch, while Vevers also goes back to the soul of the eternal Amazona and modifies it with a light hand, adding such modern essentials as pockets for cellphone and wallet. A trench coat of astonishing lightness signals an ongoing dedication to Loewe’s supreme mastery as a leather maker combining tradition, innovation and excellence.