LOEWE Classics (1)

LOEWE Classics

Box set of literary classics – published by LOEWE – with sleeves featuring archive photographs by Steven Meisel.

The books were originally created as part of LOEWE´s advertising campaign for Fall Winter 2018. In a series of alluring photographs, also shot by Meisel, the models and actor Josh O´Connor are gazed upon as they read the novels.

To mark this latest chapter in the ever-evolving partnership with Meisel, LOEWE has re-issued the six literary classics as a collectible box set. The hardbacks have been beautifully designed in the house look and feel, printed in their original language, and wrapped with sleeves fronted by thematically relevant images from Meisel´s archive.  

Creative direction by Jonathan Anderson & M/M (Paris).

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