To mark the presentation of Fall Winter 2018 at Men’s Fashion Week Paris, we reveal one image from our FW 2018 campaign, featuring British actor Josh O’Connor, the new face of LOEWE men and young star of God’s Own Country, for which he received the Best Actor trophy at last month’s British Independent Film Awards.
Steven Meisel photographed Josh reading the classic novel Madame Bovary, in a LOEWE hardcover with a special sleeve featuring an archival Meisel photograph that originally appeared in an editorial in US Vogue in 2006. The picture shows Amber Valetta playing a glamorous incarnation of the famous anti-heroine from the eponymous 19th-century book by Flaubert.
A series of literary classics will be published by LOEWE later in the year, all featuring iconic Meisel photographs repurposed for the collection.
The campaign represents another stage in the evolving partnership between the house and Steven Meisel, an ongoing probe into how fashion imagery can be relevant in our time — engaging mind and eye while questioning conventions.
In time for Men’s Fashion Week in Paris, for 12 days from 17 January 2018 LOEWE unveils its latest advertising campaign on 5000 posters plastered throughout the city.
One of the highlight of the collection is a set of solid oak items designed by Anderson and manufactured by the company of Robert ‘Mouseman’ Thompson, a 5th generation furniture-maker known for a signature mouse that is carved into every piece it produces. Shop Mouseman Collection
A selection of novel blankets —a classic LOEWE item— plays with form, texture, and colour, while LOEWE’s unparallelled knowledge of leather is evident in lampshades, poufs and multi-use sheets in ultra-durable taurillon skin. Shop Leather Collection
A chair and suite of benches inspired by American minimalism combine a metal frame with caned wicker panels. Shop Woven Collection
The blurring of decorative and functional is most evident in an abstract wall ensemble of life-size nude male figures, knit from wool. Shop Knitted Collection
A range -handmade in Spain- of ceramic vessels with leather details complete the collection. Shop Ceramic Collection