Between the familiar and the apocalyptic

British photographer David Sims’ distinctive approach to image-making has pushed the visual boundaries of fashion, luxury and desire for over 25 years. In one of two books designed by M/M Paris to accompany the SS22 men’s runway show, Sims presents a new series of abstract snapshots capturing the collection.


EMBODYING AN ATTITUDE OF UNINHIBITED SELF-EXPRESSION
Freedom and resistance

Inspired by the hedonism of rave culture and its nightlife, the image series seeks to explore ideas of openness and acceptance in a layered visual language that feels both dizzying and stark.







Explore the collections

Discover the Spring Summer 2021 men’s runway collection, women’s precollection and Eye/LOEWE/Nature collection.

Spring Summer 2021 men’s runway collection
Women’s precollection
Eye/LOEWE/Nature collection