After unveiling the Fall Winter 2019 campaign for the house´s first menswear show in January, LOEWE introduces the latest selection of posters from the series, due to be released across Paris to coincide with the women´s runway show.
Photographer Steven Meisel continues his collaboration with LOEWE through a series of colour portraits inspired by emoticons, entitled Magnifed Emotions. Holding a giant magnifying lens, model Julia Nobis expresses lust and anger against a striking yellow background, giving new context to this contemporary form of communication.
The portraits are accompanied by a fashion photograph taking place in an over flowing candy shop. In the new image, model Mona Tougaard wears a tailored black coat, platform boots and felt ‘propeller’ hat, inspired by Coret, a mid century hat maker from San Francisco, creating a strong silhouette in the playful setting.
She carries the Box Calf Lantern bag, a tribute to the Straeter Lite-On, a classic handbag from the early 1950s containing a battery powered light mechanism operated with a switch in the clasp, that the house has revived for today using its advanced craft knowledge.
In celebration of the craftsmanship of the product itself, a still life of the calf Lazo Bucket bag completes the campaign. A new shape for Fall/Winter 2019 and introduced in the last show, the Lazo is an understated shoulder piece crafted from calfskin in a contemporary bucket style.
#LOEWEFW19 Campaign by Steven Meisel
Creative Direction by Jonathan Anderson and M/M Paris
Styling by Benjamin Bruno
Hat inspired by Coret, San Francisco