Presenting LOEWE Paula´s Ibiza – our third collection with the legendary Ibiza boutique Paula’s,
continuing the Women’s and Men’s Ready-to-Wear and Accessories collaboration that fuses
bohemian coastal dressing with Paula’s playful prints.
Expanding on the celebration of this iconic seaside store and wanting to bring the flamboyant
spirit of Ibiza to the east, we are embarking on a special one-off “Paula´s Road Trip” across
Japan. At the heart of the experience is our 4x4 truck and trailer, wrapped in the Paula´s campaign
prints, that transforms into a pop-up where clients can shop the Summer 2019 collection inside a
uniquely crafted Paula´s Ibiza environment.
Furthermore, four limited edition products in Paula´s iconic prints are being made exclusively
available to the travelling store.
Taking place from 18 April to 28 July 2019, the road show is visiting six locations all over Japan: