Presenting LOEWE Paula´s Ibiza – our third collection with the legendary Ibiza boutique Paula’s, continuing the Women’s and Men’s Ready-to-Wear and Accessories collaboration that fuses bohemian coastal dressing with Paula’s playful prints.
Expanding on the celebration of this iconic seaside store and wanting to bring the flamboyant spirit of Ibiza to the east, we are embarking on a special one-off “Paula´s Road Trip” across Japan. At the heart of the experience is our 4x4 truck and trailer, wrapped in the Paula´s campaign prints, that transforms into a pop-up where clients can shop the Summer 2019 collection inside a uniquely crafted Paula´s Ibiza environment.
Furthermore, four limited edition products in Paula´s iconic prints are being made exclusively available to the travelling store.
Taking place from 18 April to 28 July 2019, the road show is visiting six locations all over Japan:
KOHRINBO DAIWA - 10:00-19:30
1-1-1 Korinbo Kanazawa Ishikawa, Japan
18 -21 July
FUJISAKI - 10:00-19:30
3-2-7 Ichiban-cyo Aoba-ku Sendai Miyagi, Japan
24 -28 July
DAIMARU SAPPORO - 10:00～20:00
Wes4-7 Kita Kita-5-jo, Chuo-ku, Sapporo-shi Hokkaido, Japan