Eye/LOEWE/Nature SS21

With a focus on environmental responsibility, discover a new collection that reassesses process, materials and the entire notion of craft. Photographed by Gray Sorrenti, the campaign captures British actor Josh O’Connor on a solitary odyssey through the deserts of Baja California in Mexico.

For every Eye/LOEWE/Nature product sold, LOEWE will donate 15 euros to Fundación Global Nature, and its “A casa for birds” project, aiming to create semi-natural habitats for wildlife species in danger of extinction.


A NEW PRAGMATISM BLENDS CIRCULARITY, PERFORMANCE AND CRAFT

Environmental responsibility


Jonathan Anderson has designed a collection for diving into nature, made with a sense of respect for the environment. Circularity is the main focus, reusing and repurposing existing materials and garments in order to increase sustainability.

Camo patchwork parka
Roll top backpack in recycled nylon
Patchwork trousers in cotton
The bags

A new line in recycled nylon includes roll top backpacks and camera bags designed to be super lightweight and easily packable.

The accessories

New accessories are both technical and craft-driven, embodying the collection's playful practicality and outdoorsy spirit.