Our COVID-19 initiatives

To help institutions fighting this pandemic on the frontline, we are donating 100,000 surgical masks to the Spanish Red Cross. And, as protection aids are of extreme importance in effectively containing the spread of the virus, we are producing non-surgical masks in its Getafe factory to be distributed to volunteer workers, LOEWE employees and their families.

Meanwhile, to ensure a better future for children in socially vulnerable groups affected by COVID-19, we will be donating 40 euros for every Paula’s Ibiza product sold between April and August 2020 to educational projects in Spain. To achieve this we are collaborating with Plataforma de Infancia—a Spanish alliance of social organizations that works to protect children and adolescents’ rights—to launch a series of programs aiming to reduce inequality and school dropouts, starting with an initial advance donation of 500,000 euros.

Discover Paula's Ibiza 2020 collection

This year’s Paula’s Ibiza is a happy, undeniably escapist collection.” – says creative director Jonathan Anderson. For every product sold of the collection, 40€ will be donated to ensure a better future for children affected by COVID-19.