As ostentation is replaced with a taste for the refined, Loewe will continue to focus on its core values of creativity and craftsmanship exemplified by the most sumptuous bags, prestigious leather and suede clothing for men and women, silken scarves carrying tales of Spain and, of course, all the promise of its famous gifts in beautiful packaging. Retail design, starting with the Marqués de Dos Aguas store in Valencia, is now the responsibility of international architect, Peter Marino. “This is a great time to reinterpret the DNA of a noble House to which so many Spaniards have a deep emotional attachment”, says Stuart Vevers. "There's a pulled together, almost aristocratic sexiness to Spain that I'm trying to do a provocative take on. I want people wherever they are to say, 'That's really Loewe!' "Everything starts with a delight to the senses. Loewe - where one touch tells the story”.

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