Stephanie Seymour and a glistening black stallion; Amber Valletta and a muscular male swimmer; Gisele Bündchen alone in an austere and mysterious apartment that could only be in Madrid: what has united the global advertising campaigns for Spain's most enduring luxury label over many years are images of strong yet sensual, independent and modern women. Created by fashion's premier image makers including Steven Klein, the Dutch duo, Inez van Lamsweerde and Vinoodh Matadin, Peter Lindbergh and Mario Testino, these have also featured Yasmin le Bon, Linda Evangelista, Christy Turlington and Kate Moss. Not that turning heads is anything new; as early as Enrique Loewe Hinton's day, there were street posters bearing the legend, Loewe.

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