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A self-published, phonebook-size visual history spanning its past, present and future, this November.
Anderson sees the new LOEWE book as a useful reference tool. ‘It’s not a book to be precious with, its a hefty block of paper that’s meant to be used and engaged with, documenting the entire universe of the brand until now, indicating where it stands today and where it might go next.’
Instead of providing a fixed trajectory, through hundreds of images covering 170 years —arranged in no particular order and with little text— the book aims to trigger many possible associations between LOEWE’s current momentum and selected prior moments from its history.
The book is edited by fashion and magazine expert Luis Venegas, who was directly commissioned and given creative freedom for the project by LOEWE creative director Jonathan Anderson.
For a free audio accompaniment of the LOEWE Book search ‘LOEWE’ on iBooks.