LOEWE x Howl’s Moving Castle pop-ups

Transport yourself into the world of our final Studio Ghibli collaboration with a series of pop-ups and events.

Selfridges, London

February 1-25

The iconic department store will host an exclusive pre-launch of the capsule collection with a pop-up at the Selfridges Corner Shop, as well as Calcifer’s Kitchen by culinary creative studio Balbosté, cinema screenings of the film, a pop-up by LOEWE Perfumes and The Cloud Room, where visitors will be able to discover a selection of the film’s original art by Studio Ghibli, explore the making of the collection, and find themselves amongst the clouds with an immersive installation.

A stone’s throw from the Selfridges takeover, a giant inflatable interpretation of the film’s magical castle will be stationed at Marble Arch from February 1–5, part of its whistle-stop tour from Paris to London.