The second Eye/LOEWE/Nature collection of technical Menswear inspired by the great outdoors has been released for Fall Winter 2019 with photographs of British actor Russell Tovey and Chinese Olympian Ning Zetao exploring wild coastlines. This season expands on the debut collection’s archetypes of innovative utilitarian standards with new vibrant colourways, patterns and prints that complement the vivid hues of nature.
Ning Zetao, a former world champion swimmer and ambassador for the United Nations’ Sustainable Development Goals programme, was captured taking the collection for a test run on the rocky crags and grassy overlooks surrounding the Basque city San Sebastián and the beaches of Zumaia, on Spain’s north coast.
Proceeds from Eye/LOEWE/Nature will be donated to Ambiente Europeo, a Spanish NGO dedicated to ocean conservation.
Waterproof parkas in blaze orange, blues and forest greens are constructed from performance fabrics and feature large pockets, easy fastenings, and an adjustable collar and hood in case the weather takes a turn for the worse. Warm fleeces and cosy knits are made from blends of recycled and organic cotton—with the line’s ‘Eye’ signifier, designed by M/M (Paris), appearing on a psychedelically woven Brisbane yarn fleece—while organic cotton T-shirts feature hazy watercolours and photographs of seascapes from a variety of latitudes on their chests. Alongside tailored track bottoms, seven-pocket combat trousers and shorts give the collection legs.
Bags and accessories
Sky-blue Sling sacks and Tote bags are hand-sewn in canvas and trimmed with oro calfskin by Japanese artisans using the latest techniques. This coupling of LOEWE’s understanding of craft with state-of-the-art Japanese know-how continues with new striped Convertible and Messenger bags which feature added cushioning and clever interior laptop compartments. As with the bags, calfskin leather hiking boots are as soft to the touch as they are sturdy, and as well suited to walking the Camino de Santiago as they are riding Shinkansen trains in the Greater Tokyo Area. Scarves, socks and bobble hats rendered in upcycled cotton complete the look.