On the occasion of our third collection with the legendary Ibiza boutique Paula’s, we have launched an expansive 230 m2 pop-up shop at renowned Parisian department store Le Bon Marché, in the 7th arrondissement.
Capturing the exuberant spirit of the Balearic Islands, the pop-up provides a backdrop of vibrant colours, organic textures and exotic cactus plants to showcase the Spring Summer 2019 collection of Women’s and Men’s Ready-to-Wear and Accessories, as well as a range of newly introduced stationary items.
Across the summer, the Paula’s Ibiza pop-up at Le Bon Marché is bringing the creative vibrancy and festive atmosphere of Ibiza to Paris’s Left Bank, through a specially programmed calendar of events. Highlights include an ice cream bar (by Saint-Germain-des- Prés artisans Il Gelato del Marchese), a cactus stall (with Marais shop Les Succulents Cactus), LOEWE’s Personalisation Service, and a series of live DJ sets.
The LOEWE Paula’s Ibiza pop-up at Le Bon Marché runs until June 22.