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A film by Luca Guadagnino for SS24

A film by Luca Guadagnino for SS24

Ahead of the SS24 men’s runway show, Jonathan Anderson has joined forces with long-time collaborator and friend Luca Guadagnino to create ‘I Dreamt of LOEWE’, a short film previewing the new collection.



Hallucinogenic visions

Set at David Zwirner New York amidst the gallery’s recent installation by Austrian artist Franz West, the film unfolds as a psychedelic dream. Asleep on a sofa, model Andrea Isidori is transported to the otherworldly dream where he and the film's protagonists are transfixed by West’s colourful, larger-than-life sculptures.





Film by Luca Guadagnino and Jonathan Anderson​, styling by Benjamin Bruno​, casting by Ashley Brokaw​, hair & make up by Allie Smith, production by Emanuela Matranga at Lumen Lab, production service by Hemlock Productions​, cinematography by Edu Grau, editing by Marco Costa. Soundtrack: '4 Floors of Whores' by Tzusing​.

​Featuring Adrian Smats, Andrea Isidori, Elliott McDean, Malik Anderson​

​With thanks to David Zwirner​

​Artworks:​

Franz West​, Echolalia, 2010​

Papier-mâché, gauze, cardboard, wood, steel, acrylic paint, foam, and linen in ten parts​

Dimensions variable​

©Archiv Franz West, ©Estate Franz West​

Courtesy Archiv Franz West, Estate Franz West, and David Zwirner​

​Franz West​, Diwan (Divan), 1991/2014​

39 3/8 x 90 1/2 x 33 1/2 inches​

100 x 230 x 85 cm​

©Archiv Franz West, ©Estate Franz West​

Courtesy Archiv Franz West, Estate Franz West, and David Zwirner​