Fall Winter 2018 Campaign
To mark this latest chapter in the ever-evolving partnership with Steven Meisel, the models are seen reading LOEWE hardbound editions of literary classic novels.
Redesigned by the house and each bound with a special sleeve featuring a photograph from Meisel´s archive, the six literary classics form part of a collectible box set that has been published by LOEWE this year.
The second pillar of the campaign shows the models trapped in an old elevator, in a cinematographically inspired scene shot from above - an angle which conjures both a sense of voyeurism and omniscience - wearing looks from the Fall Winter 2018 collection.
For the third pillar various LOEWE leather goods are shot in a bold and hyper-descriptive way. A tactile depiction of LOEWE’s new Gate Mini bag highlights the craft and design of the brand’s latest star product in a new petite version.
Photography by Steven Meisel
Creative Direction by Jonathan Anderson and M/M Studio Styling by Benjamin Bruno
Hair by Guido Palau
Make up by Pat McGrath
Models: Stella Tennant / Elise Crombez / Oliver Ocasek / actor Josh O´Connor
Product Photography by The Image Group