Our Spring Summer 2020 campaign has been released in time for the Womenswear show on Friday 27th September in Paris.
Jonathan Anderson collaborated with Steven Meisel, M/M (Paris) and director Benn Northover to produce Either Way, a short film featuring Emmy and BAFTA-winning Killing Eve actor Jodie Comer as she prepares a performance backstage in her dressing room. The camera hovers over her shoulder, capturing Comer’s face as she watches herself in the mirror, enacting a myriad of intense emotions as she repeats her single line, “LOW-EV-AY”
The voyeuristic experience is distilled in one powerful portrait for the print campaign, which – in keeping with LOEWE’s collaborations with Meisel and M/M (Paris) – is released as a trilogy.
The image is joined by the next in Meisel’s A Show of Hand series. Fluorescent green ooze is stretched between manicured hands with extra-long fingernails in a play on symbols of popular protest. A still life of three Lazo Mini Bags, new for Spring Summer 2020, handcrafted in soft orange, yellow and burgundy calfskin leather, makes up the triptych.