We present the SS21 women’s collection as a Show-on-the-Wall – a set of different elements to be individually assembled by the recipient in lifesize on a wall. An agenda of digital content – from walk-throughs of the collection by Jonathan Anderson to art films and documentaries – will be streaming through the show day on Friday 2 October on Instagram and YouTube.
Posters featuring the looks and accessories arrive in an oversized artist’s portfolio, one of its faces screenprinted with a previously Steven Meisel image from Vogue Italia 1999.
Accompanied with a canvas tool bag containing a roll of wallpaper designed by artist Anthea Hamilton, a roll of wallpaper borders depicting all the looks from the collection, wallpaper glue, a brush, scissors and gloves, all carrying the LOEWE logo.
A sculptural extremization of fashion, magnified in all its theatricality, the SS21 women’s collection is described by Jonathan Anderson as a story of dramatic silhouettes exploring the craft of pattern making.
New shapes including Square basket and Shell bag join icons Flamenco, Balloon and Hammock mini, recalibrated in fresh colours and fabrics, with shoes in coordinating two-tone combinations. Nature-inspired jewellery is crafted in collaboration with Alice-Andrea Ewing from Pomarius.
Spiralling flaps. Balloon sleeves, balloon skirts. Crinolines. Neckerchief hems. Hoops. Giant knots. Roundness that gets bigger and bigger. A sense of elongation. Immaculate tailoring counterbalances feats of showmanship.
Artist and Director Ayo Akingbade directed ‘Akimbo Stylee’, a film on Anthea Hamilton, the British artist who created the art piece for the Show-on-the-Wall. Featuring art historian and commentator Dr James Fox.