A film by Luca Guadagnino for SS24

Ahead of the SS24 men’s runway show, LOEWE creative director Jonathan Anderson has joined forces with long-time collaborator and friend Luca Guadagnino to create ‘I Dreamt of LOEWE’, a short film previewing the new collection.

Hallucinogenic visions

Set at David Zwirner New York amidst the gallery’s recent installation by Austrian artist Franz West, the film unfolds as a psychedelic dream. Asleep on a sofa, model Andrea Isidori is transported to the otherworldly dream where he and the film's protagonists are transfixed by West’s colourful, larger-than-life sculptures.

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LOEWE SS24 I Luca Guadagnino

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