LOEWE cares deeply about the planet and is committed to making its business more environmentally responsible. In acknowledgment of this journey towards a more sustainable future, LOEWE is piloting Eye/LOEWE/Nature — a permanent extension of the menswear collection — as a laboratory for the rest of the brand to explore more sustainable practices.
For every piece of Eye/LOEWE/Nature product sold in LOEWE retail stores in 2019, LOEWE donated €15 to Ambiente Europeo, a Spanish NGO that focuses on fighting plastic pollution linked to agriculture. The collaboration with LOEWE aims to raise awareness, public participation and promote “circular economy”.
The project began in the coastal park of Puntas de Calnegre - Cabo Cope in Murcia, a region that suffers from refuse waste generated by the agriculture industry. The plan was designed to benefit the land and marine ecosystems in the area and also provide assistance to the farmers themselves.
The collaboration took a variety of forms from raising public awareness and participation to collecting the waste and subsequent recycling and developing a sustainable pilot initiative that saves water and reduces CO2 emissions.
The project extends further than simple donation, with LOEWE actively participating in the initiative and building awareness among staff.
Discover more aboutEye LOEWE Natureour permanent line of Menswear and Accessories inspired by the great outdoors.
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