The Puzzle turns 10
LOEWE celebrates the 10-year anniversary of the emblematic Puzzle bag, with the limited-edition Puzzle 10 collection, featuring 19 re-editions from the last decade, and one celebratory new design.
Explore the Puzzle’s history and limited-edition collection in an immersive digital experience, guided by the playful Puzz charms and interactive features.
Puzz charms
The anniversary collection is completed by the mischievous Puzz — a cheeky character crafted into 20 charms each representing an edition of the Puzzle bag.
Art and craft
The 19 re-editions illustrate the many inspirations, from William Morris and American artist Joe Brainard to pixels and anime characters, along with the techniques that are showcased in the Puzzle bag’s history; applique, embroidery, embossing, printing, cross-stitch and patchwork are used alongside our signature leather marquetry.
Party colours
A new Confetti design is adorned with thousands of tiny leather sequins, referencing Italian artist Lara Favaretto’s confetti cubes for the FW23 women’s runway show.
Visit the Puzzle 10 pop-up
Puzzle bags will be featured in a special pop-up at Matsuzakaya Nagoya and a limited-time showcase at Casa LOEWE Omotesando.
