On the momentous occasion of our first menswear show under the creative direction of Jonathan Anderson, we are previewing the Fall Winter 2019 campaign with a selection of outdoor posters across Paris.
Photographer Steven Meisel continues his LOEWE collaboration with a series of eye-catching colour portraits inspired by emoticons, entitled Magnified Emotions. Holding a giant magnifying lens, model Julia Nobis enacts ´Hysteria´ and ´Despair´ against a striking yellow background.
The portraits are accompanied by fashion photographs that take place in an overflowing candy shop. Model Yassine Jaajoui wears a hooded sweater in contrast with the giant peppermints and rolled rock sugar that pop around him.
A still life of the Goya backpack completes the campaign. Named after our home in Madrid, this nautical-inspired piece is made from heavy duty cotton, classic Oro suede, tan calfskin and a playful rainbow webbing.