An icon reborn

Originally designed in the 1970s for a new wave of career women, LOEWE announces the return of the iconic Amazona bag elevated to the latest standards of leather craft.

Amazona, re-imagined



New dimensions

The Amazona 19 Square and Amazona 28 are named after their respective widths in centimetres, evolving from the original geometry with new sizes, shapes and proportions.




Elevated craftsmanship

Highly crafted in every sense, the Amazona is handmade by artisans in our Madrid ateliers, expressing our unique savoir-faire in leather.

Classicism and timelessness made modern


Vibrant colourways

Uplifting and invigorating shades of Lime Yellow, Lagoon Blue, Avocado Green and Warm Desert lend a bold youthfulness, while timeless neutrals Mink and Black express calm classicism.