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Initiatives to help tackle COVID-19
To ensure a better future for children in socially vulnerable groups affected by COVID-19, LOEWE will be donating 40 euros to educational projects for every product sold in the Paula’s Ibiza fashion collection between April and August 2020 in LOEWE stores and on loewe.com, starting with an initial donation of 500,000 euros. To achieve this LOEWE is collaborating with Plataforma de Infancia—a Spanish alliance of social organizations that works to protect children and adolescents’ rights—to launch a series of educational programs this summer in Spain aiming to reduce inequality and school dropouts.
At the same time, in order to give effective help to the institutions which are on the frontline in fighting the pandemic, LOEWE is donating 100,000 surgical masks to the Spanish Red Cross. In addition, aware that protection aids are of extreme importance to contain the pandemic, LOEWE is producing non-surgical masks in its Getafe factory. The masks are to be distributed to volunteer workers, LOEWE employees and their families.