The Puzzle turns 10
LOEWE celebrates the 10-year anniversary of the emblematic Puzzle bag, with the limited-edition Puzzle 10 collection, featuring 19 re-editions from the last decade, and one celebratory new design. Available in stores from 29 May.
A playful celebration
Explore the Puzzle’s history and limited-edition collection in an immersive digital experience, guided by the playful Puzz charms and interactive features.
Art and craft
The 19 re-editions illustrate the many inspirations, from William Morris and American artist Joe Brainard to pixels and anime characters, along with the techniques that are showcased in the Puzzle bag’s history; applique, embroidery, embossing, printing, cross-stitch and patchwork are used alongside our signature leather marquetry.
Party colours
A new Confetti design is adorned with thousands of tiny leather sequins, referencing Italian artist Lara Favaretto’s confetti cubes for the FW23 women’s runway show.
Puzz charms
The anniversary collection is completed by the mischievous Puzz — a cheeky character crafted into 20 charms each representing an edition of the Puzzle bag.
