The LOEWE SS21 show in a box will be expanded by a layering of contents which will follow an hourly agenda, from morning to evening, for 24 hours. Once the content is live it will stay here for you to enjoy again.
The show-in-a-box is a classic archive box, which translates the entire creative process into a sensorial experience, from the initial inspirations to the show setting.
The LOEWE Spring Summer 21 men’s collection deploys a story of curves, swings and loops that skew the hard edge. What goes around comes in rounds.
The LOEWE Spring Summer 21 women’s precollection celebrates the work process, on the mannequin: the act of gathering, folding, tying, wiring, wrapping, draping matter to shape the silhouette