FW24 men’s show

An algorithm of masculinity, featuring the collaged iconography of artist Richard Hawkins. Breaking away from formality, and the idea of one single look, a multitude of desirable characters is presented.

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Richard Hawkins

American artist Richard Hawkins (b.1961, Mexia, Texas), whose practice is rooted in collage and the provocation of juxtaposition, used 1960s LOEWE window designs by José Pérez de Rozas—the mastermind of the house's iconic store visuals for over 30 years—as a starting point for the 12 video works.



A collage of guests

Show guests included Brand Ambassadors Josh O’Connor, Jamie Dornan, Taylor Russell, and Stéphane Bak, as well as Jonathan Bailey, Manu Rios, and Mike Faist.



Brand ambassadors, friends of the house, and models appear in video collages by Richard Hawkins SHOWSPACE


All artworks by Richard Hawkins
Courtesy of the artist, Greene Naftali, New York, Galerie Buchholz, Cologne, and Reena Spaulings, Los Angeles.