LOEWE x Sustainability

At LOEWE, we’re combining our long-standing knowledge of craft with new research and technologies to help lessen our impact on the planet. Every day, we explore new sustainable practices in everything from material sourcing to designing, manufacturing, packaging and the building and management of our sites and stores. We’re still at the beginning of a journey which gained momentum in 2019 with the launch of our first Eye/LOEWE/Nature collection, that works as a laboratory for more sustainable practices and that by end 2020, we hope will enable us to reduce our overall CO2 emissions by 25%.

Stores, sites & offices
We are working to improve the environmental performance of our stores and workplaces, implementing best practices during construction, renovation and daily operational activities. LOEWE participates in LVMH's Carbon Fund, created in 2015 at the COP21 Conference, which enables us to invest our carbon tax contribution to implement efficiency projects and reduce CO2 emissions across our operations. This is through initiatives such as the implementation of LED lighting, and highly efficient air-conditioning systems.
Casa LOEWE Madrid
Our flagship CASA LOEWE store in Madrid obtained a LEED Certification for sustainable construction, achieving the highest LEED rating level of Platinum. This certification is given to highly efficient, cost-saving green buildings, and assesses their impact in six categories: Sustainable Sites, Water Efficiency, Energy & Atmosphere, Materials & Resources and Indoor Environmental Quality. It is globally recognised as a symbol of sustainability achievement and leadership.
Since 2016, all our industrial sites are certified by the ISO 14001 Environmental Management System. This voluntary international standard specifies requirements for companies to manage environmental aspects, fulfil compliance obligations, and address risks and opportunities. This enables us to measure and reduce environmental impacts of manufacturing LOEWE products, covering different aspects including chemical use, water use, water emissions, energy use, greenhouse gases (GHGs), and waste. Our goal now is to improve our environmental performance by implementing best practices, reducing energy consumption, water consumption and waste generation by 10% across industrial sites by the end of 2020.
Our collaboration with Ambiente Europeo

In May 2019 we collaborated with Ambiente Europeo to sponsor an ambitious project to tackle plastic pollution from intensive agriculture in Murcia, Southern Spain. This 8 month project recycled plastic waste from agriculture into widgets that can be used to cover water and reduce evaporation. 

Greenhouse-intensive, irrigated farmland creates a negative environmental impact on land and sea due to the process of desalinating seawater and the pollution from discarded plastic coverings. In response to these challenges, a diverse community of stakeholders came together - from local farmers, students, plastic campaigners, agri-businesses, recyclers and plastic fabricators to help produce the first 100% recycled agri-plastic product: a long life, functional product that saves 60% of water lost to evaporation. After its first use in intensive agriculture, the waste material can be collected, recycled, re-processed and distributed back to farmers all within the same region. In its new life as a widget covering a reservoir, each evaporation saving device will last over 20 years and can at that point again be recycled.

LIFE program

LOEWE´s sustainability strategy encompasses the initiative of LIFE program (LVMH Initiatives for the Environment) which sets goals to elevate environmental performance.