Paula’s Ibiza 2024

Inspired by the iconic Paula's boutique, synonymous with the counter cultural movement of 1970s Ibiza, this year’s collection captures the liberated vibe of summer with high impact prints, effortless styling, and a renewed focus on craft.

Oozing laid-back ease and a sense of spontaneity
Sound and vision

Shot by Gray Sorrenti, the campaign features a cross section of international music and film talent including Young Miko, Alison Oliver, Kevin Abstract, TAEYONG, Yebba, and 070 Shake.

Mismatched layers, archive prints, baggy West Coast style PAULA’S IBIZA COLLECTION
Paula’s bags

Building on our signature basketry, new shapes include a woven raffia version of the Puzzle bag. Leather shapes include the new Flamenco Bucket.




For every basket bag sold, LOEWE will make a donation to the local communities who handweave them. The donation will help to provide university scholarships in Colombia, build a craft training school in Madagascar, and provide humanitarian relief following the 2023 earthquake in Morocco.