Paula’s Ibiza 2021

This year’s collection travels to Mexico and lets loose with a kaleidoscope of colour, natural textures and exotic fruit motifs.

About the campaign

Shot in Mexico through the lens of long-time LOEWE collaborator Gray Sorrenti, the collection’s graphic shapes are thrown into focus against colourful urban architecture, glaring sunlight and deep nocturnal shade.

Handcrafted textures

Fresh shapes for summer, handcrafted by artisans. This season’s bags reflect our craft heritage, commitment to social responsibility and focus on a more sustainable future. Discover basket bags in raffia and palm leaf handwoven by artisanal collectives from around the world that enable financial independence and the preservation of cultural heritage.

Small basket bag in palm leaf
Pochette Parrot bag in raffia and calfskin
Small Square Basket bag in rainbow toquilla palm
The fruit edit – coming soon

Tropical fruit-inspired ready-to-wear, bags and accessories.

Meet the artisan

Discover Javier Medina’s work first-hand at one of the Paula’s Ibiza pop-ups taking place across the globe.