The data controller of the personal data collected and processed through the website www.loewe.com (the “Web Site” or “Site”) is by Loewe S.A. (hereinafter “Loewe”), except for the actions provided below.

Loewe is an entity incorporated in Spain and registered within the Mercantile Registry of Madrid under Book 335, Section 194, Page M-6657, and fiscal code NIF A-28003861 with its registered office located at: C/ Goya 4 28001 Madrid (Spain).

This Privacy Policy shall also apply to the sales conducted and the services rendered through our e-commerce platforms and shops.

 When you use a domain other than loewe.com or make a purchase via this Site, the data controller will be one of the following entities, depending on where you are accessing the Site or making your purchase:

• Germany: LOEWE Alemania GmbH
• Austria: Loewe Austria, GMBH.
• Spain: Loewe Hermanos, S.A.
• France: Loewe France SNC
• Italy: Loewe Italia SrL
• Netherlands: Loewe Holanda B.V.
• Denmark: Loewe Dinamarca APS
• Swden: Loewe Suecia AB
• Portugal: Loewe Hermanos S.A. – Sucursal em Portugal
• United Kingdom: Loewe Hermanos (UK) Limited
• Switzerland: Loewe Switzerland SA
• Japan: LVMH FASHION GROUP JAPAN K.K.
• Australia: LOEWE AUSTRALIA PTY LTD
• Singapore: Loewe Fashion Pte Ltd.
• United States of America: Loewe LLC
• For other countries and countries where there is only delivery: Loewe, S.A.

The entity abovementioned is joint controller with Loewe, S.A. in the following countries: Germany, Spain, France, Italy, Netherlands, Denmark, Sweden, Portugal, United Kingdom, Switzerland, Japan, Australia, Singapore and United Sates of America.

Loewe and each joint controller have signed a joint-controllership agreement.

The personal data processed, the purposes of the processing, the applicable legal basis in each case and other information on the processing of personal data is described in this Privacy Policy.

Loewe acts as a point of contact for you to deal with your requests to exercise your rights.

Should you have any question about the processing of your personal data by Loewe, please contact our data protection officer by sending an e-mail to: dataprivacy@loewe.com

Depending on the specific services provided by the Site and used by you, on your choices and configuration of your terminal (with respect in particular to cookies and other tracers), the personal data concerning you collected and processed by Loewe may include: your family name, given name, e-mail address, postal address and telephone number, pictures of you (subject to your prior and explicit consent), your bank account details or other payment method that you use for the purposes of online purchases, your past purchases, your purchase preferences and lifestyle interests, hobbies, profession/sector, anniversaries, navigation patterns as well as your connection logs. This personal data shall be collected and processed, as mentioned below according to the purpose of the processing in each case, by means of your explicit consent, our legitimate interests, when required by the applicable laws or where it is necessary for the execution of your orders and the management of our commercial relationship (performance of a contract).

If you are a customer of other Maisons of the LVMH Group, we may obtain insights about your interests, product category preferences and shopping behaviour from other LVMH Maisons may help us to improve our existing marketing & profiling activities. We can receive information from our Business Partners as well.

Your personal data shall be collected and processed by Loewe under the below mentioned legal bases in order fulfil the following purposes:

1) Legitimate interest:

to answer your questions sent via the Contact us form;

• to enable you to create a “your account” personal space and thereby purchase our products online;
• to ensure the security of your online transactions, to prevent fraud and payment defaults (see our Terms & Conditions for obtaining further information);
• to manage and optimise the customer relationship with you
• to send reminders regarding items in your basket pending purchase;
• to create a profile based on your preferences to manage and improve your customer experience, using these categories of data above mentioned and your consumer preferences;
• to measure and optimize the business impact of Loewe’s media investments, both online and offline, what can include using algorithms;
• based on your purchase history, for data analytics services and training algorithms; and
• to make statistics.

2) Compliance with legal obligations:

comply with our legal and regulatory obligations. In this case it is mandatory that you facilitate your personal data.

3) Performance of a contract entered with you:

• to create and use a user account;
• to manage any orders that you may place online and the corresponding order deliveries as well as the applicable warranties, returns or any queries raised by you due to the purchase of any of our products;
• to manage an e-reservation;
• to provide client services;
• to book an appointment at a physical shop or a virtual appointment by videoconference.

In this case your personal data is necessary because if you do not provide it to us we will not be able to carry out the contract or manage your order or provide the applicable guarantees.

4) Your prior and express, or depending the purpose of the processing, explicit consent:

During the creation of your Loewe user account, or by means of our CRM cards, we will request your explicit consent to:

(i)    to create a profile based on your preferences including the use and/or combination of external databases and tools of our Social Media Partners (e.g. TikTok, Facebook, Twitter, Instagram or X)

(ii)  in order to manage and improve your experience as a customer and/or

(iii) to offer more personalized advertising, using the categories of data mentioned above and your consumption preferences.

The use and/or combination of our Social Media Partners external databases and tools intended to carry out segmented and customized marketing activities allows us to have a more detailed knowledge about your preferences in order to offer you individualized, customized and accurate advertising according to your specific product interests and your consumption habits. You can obtain further information about the tools used by our Social Media Partners to create a profile based on your preferences and offer you more personalized advertisement through:

• https://support.google.com/adspolicy/answer/143465
• https://support.google.com/google-ads/answer/2453998?hl=en
• https://www.facebook.com/business/learn/facebook-ads-reach-existing-customers
• https://www.facebook.com/business/learn/facebook-ads-pixel

(iv) to subscribe on “Notify me when available”;

(v)   in case you are not an existing Loewe customer, we will request your prior and explicit consent to send you information through electronic means about our offers, news and events (including newsletters, invitations and other publications).

(vi) we will request your consent to be able to serve you via the Live Chat option, which requires the use of functional cookies.

Age of Users: The services and activities provided by Loewe are intended exclusively for people over 18 years of age or older. Loewe does not knowingly collect personal data from individuals below the age of 18.

If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at dataprivacy@loewe.com We will take steps to delete such information and terminate the minor's account if applicable, in accordance with applicable legal requirements.

Generally, your personal data shall not be transferred or made accessible to any third party. Nevertheless, Loewe may disclose your personal to the following recipients:

• Other LVMH Group entities (in the sense of Article 42 of the Spanish Code of Commerce) of which Loewe is a part, which includes other prestigious brands in fashion and leather goods, perfumes and cosmetics, watches and jewellery, wines and spirits, selective retail and hospitality, culture and leisure. You can consult the complete list here[DR1] , to improve personalized offers and/or services as well as marketing communications.
• Business Partners: Loewe may disclose your personal data to business partners who provide services to Loewe or who cooperate with us. These business partners generally operate as independent data controllers and are responsible for their own compliance with the applicable data protection laws. You should refer to their respective privacy notices for more information about how they process personal data;
• Service Providers: We may disclose your information to service providers we have retained (as processors) to perform services on our behalf. These service providers are contractually restricted from processing or disclosing your personal data except as necessary to perform services on Loewe's behalf or to comply with the applicable legal requirements, as well as your personal data regarding your interests, products preferences, shopping behaviour and purchases made over the last five (5) years in a pseudonymous way (i.e. your name and contact details are tokenized so that LVMH has no way to identify you) to LVMH to improve the services we provide to you, personalise offers and enhance your experience, including training AI models; and
• Social Media Partners: Loewe may disclose your personal data to social media partners like Facebook, Google or Amazon to create a profile based on your preferences including the use and/or combination of external sources in order to manage the user's experience and/or to offer you more personalized advertising, using the categories of data mentioned above and your consumption preferences. The use and/or combination of our Social Media Partners external databases and tools intended to carry out segmented and customized marketing activities allows us to have a more detailed knowledge about your preferences in order to offer you individualized, customized and accurate advertising according to your specific product interests and your consumption habits. These social media partners generally operate as independent data controllers and are responsible for their own compliance with the applicable data protection laws. You should refer to their respective privacy notices for more information on how they process personal data. You can obtain further information about the tools used by our Social Media Partners to create a profile based on your preferences in section 3 of the present Privacy Policy.

Finally, Loewe may disclose your personal data to third parties if such disclosure is required by law, by a regulatory provision or by a court ruling, or if this disclosure is necessary to ensure the protection and defence of Loewe's rights.

The recipients of your personal data may be located abroad, including outside the European Economic Area. Any transfer of your personal data outside the European Economic Area shall only take place subject to the execution of the European Commission Contractual Clauses in accordance with the applicable data protection laws and regulations.To obtain further information about how your personal data will be disclosed to overseas recipients, please contact us by writing to dataprivacy@loewe.com. You also have a right to contact us for more information about the safeguards implemented by Loewe to ensure the adequate protection of your personal information when this is transferred as mentioned above.

In accordance with applicable data protection laws and regulations, you have a right to request access to, rectification or erasure of your personal data, or restriction of processing, and to object to said processing, as well as the right to data portability to the extent applicable.

You can also object to the use of your Data to build up your client profile; in this case you will no longer benefit from customised advertisement, offers and services. Moreover, you entitled to withdraw your consent in respect to the (i) delivery of marketing materials and advertisement through electronic means and (ii) creation profile based on your preferences including the use and/or combination of external sources.

These rights may be exercised directly with Loewe by contacting us by sending a letter by regular post to C/ Goya 4, 28001 Madrid (Spain) or through the following e-mail addresses depending on where you are connecting from: 

• For users from Europe, Middle East and Africa: clientservices_eu@loewe.com;
• For users from the Americas: clientservices_us@loewe.com
• For users from Korea, Southeast Asia & Oceania: clientservices@sg.loewe.com
• For users from Hong Kong SAR, Macao SAR, Taiwan Region: clientservices@hk.loewe.com
• For users from Japan: jpcontact@jp.loewe.com

You may be asked for proof of identity.

Moreover, you may request at any time that we stop sending you information about our offers, news and events by using the hypertext link earmarked for that purpose in each e-mail that we send you. You can also contact us by regular post by writing to C/ Goya 4, 28001 Madrid, Spain.

You also have the right to lodge a complaint before the relevant supervisory authority if you consider that the processing of your personal data infringes the applicable data protection laws (https://edpb.europa.eu/about-edpb/board/members_en).

Loewe will retain your personal data for as long as is necessary to fulfil the purposes for which such personal data is processed, or required or allowed by law.

• Contract us form: Your personal data collected and processed under the Contact us form of the Site shall only be stored and processed throughout the duration of the management of your request. It shall be deleted thereafter once Loewe has fulfilled its legal obligations.

Should you decide to create a client account, your identification personal data shall be kept for as long as your account is active and you do not close it. You may close your account at any time. Your request shall be taken into consideration immediately, or in case of any pending order, as soon as it shall have been executed in full. Should your account remain inactive for five (5) years, Loewe shall contact you to find out whether or not you wish to maintain your account. Should you not wish to maintain it, your account shall be closed and your personal data shall be destroyed as soon as legally practicable.

The personal data concerning your orders shall in principle be kept by Loewe for a period of time that does not exceed the applicable statutory limitation periods. This personal data may however also be viewed from your client account as long as the latter remains active. Upon closure of your client account, this Data (i) shall be archived for accounting and evidential purposes for the abovementioned statutory limitation periods, and (ii) shall be destroyed when these periods have expired.

Your financial personal data shall be kept secure for the duration that is needed for the confirmation of your order and its payment and shall then be destroyed as soon as legally practicable. In case of a payment default, your Data shall be kept throughout the duration of the management of the incident, and thereafter for a period of three (3) to five (5) years depending on the seriousness of the incident.

The personal data used for the purpose of sending you information concerning the offers, news and events of our Maison shall be kept for a period of five (5) years as of the date on which it was collected or as of your last contact with Loewe. Upon expiry of this timescale, Loewe may get in touch with you to find out whether you wish to continue to receive information about our offers, news and events. Your Data shall be destroyed as soon as legally practicable.

Finally, the connection logs that are collected, subject to your consent, using the cookies and other tracers implemented on our Site, shall be kept in accordance with applicable laws and regulations for a period of time that does not exceed twelve (12) months. For more details, see our Cookies Policy.

We may update this Privacy Policy from time to time. In such case, we will post the updated version on this Site. We encourage you to periodically review this Privacy Policy so that you will duly informed about our privacy practices.

Loewe works with alternative payment providers. The providers available to you will depend on the country from which you access the website.

In order to be able to offer you alternative payment options, we will pass to supplier selected certain of your personal information, such as contact and order details, in order for supplier to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on providers you can find here:

• Ayden (Privacy Policy)
• Paypal (Privacy Policy)
• Klarna (Privacy Policy)
• Sofort (privacy policy)
• Apple Pay (privacy policy)
• Alipay (privacy policy)
• Kakao Pay (privacy policy)

We recommend reviewing specific privacy policies of our suppliers to its operations or services in your country, if available, for a full understanding of their data processing practices.

AGE OF USERS: EXCEPTIONS FOR THAILAND, BAHREIN, KUWAIT AND PUERTO RICO

[Paragraph 3. Age of users]

If you are accessing from Thailand, please, take into account that an adult is considered to be 20 years of age or older.

If you are accessing from Bahrein, Kuwait or Puerto Rico, please, take into account that an adult is considered to be 21 years of age or older.

INTERNATIONAL TRANSFERS OF PERSONAL DATA: REISSUE FOR BRUNEI, HONG KONG SAR, INDIA, INDONESIA, MACAO SAR, MALAYSIA, NEW ZELAND, PHILIPPINES, TAIWAN REGION AND THAILAND

[Paragraph 5. International Transfers of Personal Data]

If you are a resident of any of these countries, please note that the recipients of your personal data may be located abroad, including outside the European Economic Area. Any transfer of your personal data outside of your location, including outside the European Economic Area, shall only take place subject to applicable local data protection laws and regulations, and the execution of the European Commission Contractual Clauses in accordance with the applicable data protection laws and regulations

To obtain further information about how your personal data will be disclosed to overseas recipients, please contact us by writing to dataprivacy@loewe.com. You also have a right to contact us for more information about the safeguards implemented by Loewe to ensure the adequate protection of your personal information when this is transferred as mentioned above.