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FW25 precollection campaign

A character study, at once candid and stark, seen through the photographic gaze of Gray Sorrenti.

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A cast of stars

LOEWE Global Brand Ambassador Yang Mi and actors Greta Lee, Josh O’Connor and Stéphane Bak are pictured in domestic settings.

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A collection that plays with scale, proportion and detail

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Singular vision

Shapes are both abstract and pragmatic, following a playful dialogue between body and garment that is quintessentially LOEWE.




fw25 preco dresses
fw25 preco dresses
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fw25 men preco
fw25 preach men shoes
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Precollection bags

The Puzzle bag is updated with a biker belt, and the Ola arrives in smooth leather with tonal donut chains as signature bags are refreshed for the new season.

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