LOEWE presents the holidays

Our 2021 holiday campaign celebrates the gift collection in an electric clash of colour and craft, where high octane neons meet Arts and Crafts-era motifs.

The campaign story

Through the lens of photographer Tyler Mitchell, we capture the unique character of the festive season with a dynamic cast of real families and playful set design.



Festive themes

In a series of irreverent behind-the-scenes moments, watch our cast explore themes including the soundtrack of the holidays, weird and wonderful family traditions and the fine art of wrapping gifts.

CELEBRATING THE WEIRDNESS AND WONDER OF THE HOLIDAYS