Between the familiar and the apocalyptic

British photographer David Sims’ distinctive approach to image-making has pushed the visual boundaries of fashion, luxury and desire for over 25 years. In one of two books designed by M/M Paris to accompany the SS22 men’s runway show, Sims presents a new series of abstract snapshots capturing the collection.

Freedom and resistance

Inspired by the hedonism of rave culture and its nightlife, the image series seeks to explore ideas of openness and acceptance in a layered visual language that feels both dizzying and stark.

Explore the collections

Discover the Spring Summer 2021 men’s runway collection, women’s precollection and Eye/LOEWE/Nature collection.

Spring Summer 2021 men’s runway collection
Women’s precollection
Eye/LOEWE/Nature collection