The Amazona: An icon reborn
The Amazona—one of our most iconic shapes—returns with a message of independence and inclusivity in a campaign by Juergen Teller that spans culture and identity for a kaleidoscopic portrait of humanity.
EMBODYING THE SPIRIT
OF OUR TIME
Arca | by Juergen Teller in Barcelona
Justin Vivian Bond | by Juergen Teller in New York
Jamie Clayton | by Juergen Teller in Los Angeles
Úrsula Corberó | by Juergen Teller in Madrid
Tracee Ellis | by Juergen Teller in Los Angeles
Anthea Hamilton | by Juergen Teller in London
21st century craft
Pragmatic and versatile, the new Amazona’s reworked dimensions are designed with today’s devices in mind and crafted in our Spanish atelier using the latest advances in leather craft.
HyunA | by Juergen Teller in Seoul
Susanna Moore | by Juergen in New York
Nabhaan Rizwan | by Juergen in London
Mika Schneider | by Juergen in Paris
Liu Wen | by Juergen in Shanghai
A storied history
The Amazona launched in 1975—a time when women were gaining more equality in the workplace—with a design inspired by the practical, independent spirit of the moment.