In rare cases, fashion becomes the visual embodiment of the change in the air. (Such was the case in 1947, when Christian Dior's "New Look" encapsulated the mood of postwar Paris). In 1975, Loewe launches the first flexible handbag in sporty, unlined suede. The Franco era is over and Spanish women embrace the Amazona - its name signifying female strength - to symbolise their liberty. Women across the Western world, enjoying equality and independence, snap up this ultimate feminist and feminine accessory. The technical breakthrough that makes an exquisite unlined bag possible is achieved thanks to master craftsmen who ensure that every stitch, inside and out, is perfect.