
Welcome our new creative directors
We are pleased to announce the appointment of Jack McCollough and Lazaro Hernandez as the House’s new creative directors.
After first meeting at Parsons School of Design, Jack McCollough and Lazaro Hernandez founded the brand Proenza Schouler. Awarded as ‘Designers of the Year’ upon graduating, they quickly established themselves as leading industry talents, going on to win five CFDA 'Designer of the Year' and ‘Accessories of the Year’ awards amongst other notable accolades.
Their work over the past two decades has played an instrumental role in reshaping modern fashion while cultivating an ongoing dialogue with contemporary culture, championing a design practice rooted in a rigorous exploration of craft, which aligns with the values underscoring LOEWE’s 179-year heritage.
"We are incredibly honoured to join LOEWE. We look forward to working alongside its extraordinary teams and artisans, whose talent—under the exceptional creative direction of Jonathan Anderson—has shaped LOEWE into the cultural force it is today." – Jack McCollough and Lazaro Hernandez