LOEWE launches special collaboration with chinese singer Z.Tao

LOEWE is pleased to announce that creative director Jonathan Anderson has teamed up with Chinese rapper and actor Z.Tao for a one-of-a-kind collaboration to customise LOEWE’s Goya backpack so it fully expresses the famous singer’s distinct image and personality. The exclusive collaboration is timed to launch on 2 May 2018 to coincide with Z.Tao’s 25th birthday.

The limited-edition backpack — which is accompanied by a unique metal charm inspired by Tao’s dog Kandy— will be available starting 2 May 2018 in the following stores: LOEWE Montaigne, and LOEWE Paseo de Gracia.

At the same time, ZTAO x LOEWE wechat mini-program will be pre-launched on Apr 26th 10am only available to China Mainland.

Click for updates on Z.TAO and future launches


The resulting design simultaneously captures the high-end craftsmanship and modern aesthetic LOEWE has come to be known for under Anderson, as well as the playfully forward sense of style that is a trademark of Z.Tao.

True to the young artist’s love of bright colours, the main characteristic of the LOEWE & Z.Tao Goya backpack is its striking red, yellow, navy and dark green colourway.

The front of the backpack, which is made entirely from high-grade ultra-smooth calfskin, features a repeat pattern of embossed Z.Tao logos. The back is emblazoned with the singer’s name, printed in black using his signature font.