Introducing LOEWE Earth

The latest addition to the Botanical Rainbow is inspired by the elements that connect nature above and below the ground, with notes of amber, musk and truffle, as well as pear, mimosa and violet.

The campaign

LOEWE celebrates the expanding Botanical Rainbow with a new campaign shot by Tyler Mitchell and featuring musician Ama Lou, actor Miguel Herrán and model Jeanne Cadieu.


Kaleidoscope of scent

Each family in the Botanical Rainbow is inspired by an element of nature. LOEWE Earth Eau de Parfum unifies the kaleidoscope with its intense and vibrant mauve bottle.

Fragrance aflame

Each LOEWE candle is inspired by the raw olfactory essence of a single plant, signified by one colour and are available as candles in three sizes or as elegant wax candleholders.