Botanical Rainbow campaign

Actresses Úrsula Corberó and Greta Lee star alongside actor and Brand Ambassador Stéphane Bak in a campaign that celebrates the symbiotic connection between LOEWE Perfumes and the natural world.

Emotional range

Images by long-time LOEWE collaborator Tyler Mitchell and a film by director Albert Moya explore the ways natural phenomena evoke an emotional reaction.

New era scents

The campaign marks the release of LOEWE Aire Anthesis: a unisex fragrance and the first in a new generation of scents featuring a Spanish rockrose-inspired ‘LOEWE Accord’, while Un Paseo por Madrid is rebottled in the Botanical Rainbow’s signature flask with a marble cap.