Our new London flagship is located in a three-storey heritage property on one of the city´s most recognizable streets in Mayfair. Set inside a Grade II listed building at 41-42 New Bond Street, CASA LOEWE London will open its doors on 27 April 2019 after a year of extensive renovation.
Designed by creative director Jonathan Anderson, CASA LOEWE London follows the recent renovation of CASA LOEWE Madrid. The store is appointed with a Georgian-style spiral staircase that makes a sweeping sculptural statement, a cylindrical panoramic lift with brass detailing, and a dedicated pop-up space where we will exhibit capsule collections and art projects.
All of this is set in a palette of natural materials —cast concrete walls, wood panelling, poured concrete floors and curtains made from linen. Integral to the CASA LOEWE concept, the deliberately domestic nature of the interior creates a sympathetic context for the diverse art collection that ranges from historical to contemporary and across visual art, craft and design.
CASA LOEWE is the foundational concept for our flagship stores. Denoting a place of luxury, intimacy and culture, CASA LOEWE evokes the home of a collector, where our products are interspersed with pieces of art, craft and design from our growing art collection.
Since Fall Winter 2016, our seasonal presentations have been framed around the imagined changes in the collector’s tastes and interests, and in turn, provide a starting point for the collections themselves.
The CASA LOEWE concept also ties naturally to the LOEWE FOUNDATION Craft Prize —a celebration of contemporary craft— and to the Chance Encounters series of exhibitions in Miami’s LOEWE store.
Central to CASA LOEWE is the showcase of works from the LOEWE Collection —a growing anthology of art, craft and design built on principles of excellence, innovation and craftsmanship. From painting and sculpture to furniture and crafted objects, the collection reflects a fluid relationship between art forms that one might find in the domestic sphere — a space where fashion, art and design co-exist naturally.
The London store features work by a selection of internationally renowned artists, including three oak sculptures by Ernst Gamperl (winner of the LOEWE FOUNDATION Craft Prize in 2017) alongside 15 photographs by Alair Gomes, the ‘Vulcano Table’ by Anthea Hamilton, a long- standing LOEWE collaborator, William Turnbull’s 1956 sculpture ‘Idol 4’ and Grayson Perry’s ‘Mum and Dad’. Each piece is carefully placed to add a sense of discovery as people move through the space.
Over time the pieces rotate, creating an ever-shifting series of installations and creative dynamics in the store, at once reflecting their immediate geographical context and their origins and cultural links to the rest of the world.
To celebrate the grand opening of CASA LOEWE London, we have produced a capsule of British themed Ready-to-Wear, Bags and Accessories exclusive to the store. The Bunny Mini Bag is emblazoned with the Union Jack, with other leather products made up of the same red, white and blue palette. An illustration of a LOEWE window display with a pair of Queen’s Guards in their distinctive red uniforms and black bearskin helmets fronts a series of products. Completing the line-up, our signature Fisherman’s Pants wear London’s name down the leg, whilst T-shirts and a Sweatshirt proudly display the flagship’s iconic London address.