Men Fall Winter 2019 Show
A luminous cotton sculpture by the German artist Franz Erhard Walther occupied the LOEWE show space inside Maison de l’UNESCO, as the focal point of our first-ever men’s runway show by Creative Director Jonathan Anderson.
Entitled Gelbe Modellierung (1985), the sliced and segmented canvas ‘wall formation’ stems from the artist’s performative practice, encouraging the viewer to interact with its wardrobing elements: in this case, two jackets and two trouser legs joined to its compartmentalised yellow surface.
In conversation with the FW19 collection, the work suggests hybrid abstraction at a human scale, where both a garment’s utility and its connotation are called into question. By re-thinking fabrication and scale, LOEWE craftmanship materialises in unexpected ways – uniting incongruous ideals of masculinity where the worlds of sartorial tradition and team sports collide.
Alongside the Ready-to-Wear, the signature Puzzle appeared in burnished hand-braided leather and the giant Gate saddlebag was unveiled for men.